Optivise

A view is counted the moment an ad loads. Not the moment a person looks.

~2 of 3

video ad impressions go unwatched while viewers multitask or look away.

$84B

spent each year on impressions that may never reach a human eye.

1.7s

average time eyes stay on a skippable ad before drifting elsewhere.

Attention, verified frame by frame.

The whole pipeline runs in the browser or app on the viewer's own device. No special hardware, just the camera they already have.

Detect

A lightweight model locates the face and eyes in the camera feed at 30 frames per second, entirely on device.

Verify gaze

Optivise estimates head pose and eye direction to decide, in real time, whether the viewer is genuinely looking at the ad surface.

Pause and resume

The instant attention drops, playback pauses. When the viewer returns, it picks up exactly where it left off. Nobody pays for an unseen second.

Report

Every session produces a true attention score: seconds watched, look-aways, and completion that reflects real human focus.

See it work on your own face.

Enable your camera and watch a sample ad. Look away and it stops. Look back and it continues. Nothing leaves your device.

Launch the live demo

Pay for attention, not for impressions.

Optivise turns "the ad played" into "a person watched." Here is the shape of what advertisers get back.

Attention guarantee

100%

of billed seconds are watched seconds.

Verified watch time

Real focus per session, not just playback duration.

Recall lift

2.7x

vs unverified views.

Built for the screens people use

Wasted spend

on unseen seconds.

Avg look-aways caught

4.1

per 30 second spot.

One layer, every screen with a camera.

Streaming and CTV

Web players and connected apps where viewers lean back and drift off mid-roll.

Mobile apps

Front-facing cameras make in-app video and rewarded ads truly attention-aware.

Web and games

An SDK that drops into any HTML5 video surface with a few lines of code.

Privacy is the product.

Eye tracking only earns trust if no one is being recorded. Optivise is built that way from the first frame.

No. All detection runs locally on the device. The video never leaves the browser or app. Optivise only emits a small attention signal, such as "watching" or "looked away," never imagery.

Aggregate attention metrics only: seconds watched, look-away counts, and completion. No faces, no biometric identifiers, no raw frames.

Always. The camera turns on only with explicit consent, and viewers can fall back to a standard ad experience at any time.

Any device with a standard front camera. No depth sensors, no extra peripherals, no calibration ritual.

Make every impression an actual impression.

Try the working prototype, then let us bring attention verification to your inventory.

Try the live demo Talk to the team